Improve technical level
In order to consolidate the market occupied in 2012 and further cultivate and develop new markets, we will focus on the following aspects in the future: further improve product quality and accelerate new product development. In particular, we should focus on accelerating the development of battery-operated power tools and electronically controlled power tools, and continuously improve the level and product quality of power tools.
The production technology is developing towards intensification, flexibility, automation, specialization and networked production cooperation. It should gradually shift from the export mode of OEM production and neutral packaging to exporting its own brand-name products. The OEM production and neutral packaging production methods have indeed played an important role in the rapid expansion of my country’s power tool exports, but this is not a long-term solution, because this operation method cannot establish the image of a Chinese enterprise and create its own famous brand. Some production companies can only be unknown processing factories, while middlemen make huge profits. In addition, OEM production often hides hidden dangers of trademark infringement disputes. In order to promote the healthy development of my country’s power tool foreign trade market and safeguard the legitimate rights and interests of my country’s power tool industry, we must strive to create our own famous brand in product exports and obtain due profits.
Comprehensively carry out power tool safety certification and electromagnetic compatibility certification, implement power tool export licenses, and continuously improve the quality and level of power tools.
Explore emerging markets
To further study and master the trade practices of electric tools in Europe and the United States, Xinfangsheng actively explores new markets and realizes market diversification while stabilizing and continuously expanding the market share of my country’s electric tools in Western Europe and North America, especially focusing on the African market and Latin American market. and Eastern European markets.
Oppose low-price competition and regulate the export market. Except for the products of some foreign-funded enterprises, the power tools exported in large quantities in my country are generally relatively low in price. The main reason for this phenomenon is that export enterprises compete with each other at low prices. Its harm is quite serious. Some state-owned enterprise products are generally of good quality, but they have fallen out of competition due to high costs, while some products with poor quality or even inferior products have been exported by means of low-price competitive sales, thus gaining international popularity. It has adversely affected the market and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, resulting in an overall decline in the economic benefits of the entire industry. For the interests of the country and the nation, it is necessary to further regulate the market and promote fair competition, so that the foreign trade market of electric tools can truly flourish.
Establish a buyer’s market concept in the competition. To realize the development of the industry around the market, enterprises should shift from production technology-centered to marketing-centered efforts, and use professional products and DIY products in products at the same time. After-sales service must comply with the laws of the buyer’s market.
my country’s power tool market is becoming more and more mature, brand awareness and brand effect will be prominent. In the next few years, the share of domestic power tools will further increase. With the continuous increase in the market demand for power tools, it will promote the production and operation of related enterprises in my country to develop in a positive direction, and the industry prospects are promising.
Market share will also be reallocated, with domestic brands constantly replacing foreign brands. The industry’s internal integration needs will be driven by industry leaders.